Customers using outreach tools are the senders of their messages and remain responsible for recipients, content, consent, suppression, and legal compliance.
1. Required practices
- Use accurate From, Reply-To, routing information, and non-deceptive subject lines.
- Identify promotional messages as required and include the sender’s valid physical postal address.
- Include a clear, functioning unsubscribe method and honor opt-outs within the legally required period; never contact suppressed recipients through another campaign.
- Keep evidence of the source and lawful basis for contacts and comply with rules applicable to every recipient’s location, including stricter consent rules outside the United States.
- Configure reasonable sending limits, authenticate sending domains where possible, and monitor bounces, complaints, and replies.
2. Prohibited lists and content
Do not use purchased, scraped, harvested, guessed, or stolen addresses unless you can independently demonstrate a lawful basis for every contact. Do not conceal identity, impersonate others, use misleading claims, send malware, evade provider controls, or continue after an opt-out.
3. Platform role
S4-SEO LOOP may help research prospects, draft messages, schedule approved follow-ups, and maintain workflow records. We do not determine whether a recipient may lawfully be contacted. AI-drafted outreach requires human review. Customers must configure a genuine sender identity, postal address, and unsubscribe language before sending.
4. Enforcement and complaints
We may pause campaigns or accounts showing high complaint, bounce, or abuse rates. Report unwanted or abusive messages sent using the Service to [email protected] with message headers and relevant details.